Year
2021
Specialties
Branding, Creative Direction
Process
A brand in its infancy requires creative assets in every domain including product design, graphics, marketing materials, and packaging. I lead a lean & mean team of designers, leveraging our different strengths to rapidly get the brand up and running in all channels including retail, wholesale, and online.
During my time at KeepCool Bags, pioneers of sustainability in the reusable bag space, I led all creative aspects of our newly launched brand - Out of the Woods. The brand features smart and stylish bags made from Supernatural Paper™, a sustainable cellulose-based material.
